Broadcast interviews: Key points

This resource was commissioned for the event, When Religion Makes the News, but it applies to anyone working in communications or PR. Think carefully about the advantages and disadvantages before accepting an invitation for a TV interview Decide who from your organisation should be interviewed Find out beforehand the purpose of the interview, the context, the […]

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What makes news?

This resource was commissioned for the event, When Religion Makes the News, but it applies to anyone working in communications or PR. A story is newsworthy when one or more of the following apply: It is new It is novel It relates to famous people It is directly important to many people It involves conflict It […]

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Target audience

This resource was commissioned for the event, When Religion Makes the News, but it applies to anyone working in communications or PR. Generating publicity is not an objective. Publicity is a means to an end, not an end in itself. Before you write any press release, you must have a clear idea in your mind of […]

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Broadcast interviews: Key points

This resource was commissioned for the event, When Religion Makes the News, but it applies to anyone working in communications or PR. Think carefully about the advantages and disadvantages before accepting an invitation for a TV interview Decide who from your organisation should be interviewed Find out beforehand the purpose of the interview, the context, the […]

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Belief groups – Working with journalists

This resource was written for When Religion Makes the News, held in Cardiff on 8th November 2016 #ReportingBelief16 Written by Angela Graham, documentary-maker and media trainer In terms of faith/religion/secular belief – communicating well with the secular media: Understand your personal & organisational competence & resources and work out your agenda (what you want to […]

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