This half-day course will help you use the power of TV and radio news to influence decision makers, stakeholders and the public. The course will take you through a strategic approach to developing a plan and messaging, engaging with journalists, and preparing content to achieve effective coverage. We’ll also cover how to support spokespeople and […]

Good speeches matter. They can change the way we see the world around us. They can make us think, and act differently. Get them wrong and they can derail a business, or kill an idea stone dead. In this course we will learn from the best about how we can write speeches with impact and […]

Are you thinking of making the move into communications? If you’re a journalist considering a change, a freelancer looking for new opportunities or just early in your career, this online course will get you thinking like a seasoned comms pro. This two-hour online training session will be a whistle-stop tour of the whole strategic process […]

Crisis comms – what you can do now to respond better to the next crisis During any crisis it is vital to communicate clearly and convincingly. As the Covid-19 pandemic has shown us, how we communicate can even be a matter of life and death. Changing approaches from governments and organisations show that differing communication […]

Strategic communications are central to the success of businesses, charities, private and public organisations.  Knowing how to deliver integrated and effective campaigns using social media, websites, email and print publications is now as essential as gaining traditional media coverage. And underpinning an effective communications strategy – especially with the use of social media – is […]