So you want to start a Podcast?
By Faizal Farook. Faizal is a freelance political journalist and former producer of the BBC podcast ‘Political Thinking with Nick Robinson’. Starting your own podcast can look got easy and difficult at the same time. You’ve a subject you’re interested in and someone you think can talk about it, you have a mic and […]
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Broadcast interviews: Key points
This resource was commissioned for the event, When Religion Makes the News, but it applies to anyone working in communications or PR. Think carefully about the advantages and disadvantages before accepting an invitation for a TV interview Decide who from your organisation should be interviewed Find out beforehand the purpose of the interview, the context, the […]
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Developing a communications strategy
Use these prompts as a template to plan your communications Context Are there existing organisational, brand, audience and content strategies that your campaign communications needs to take into account? What’s the current situation? Use analysis tools: PEST: Political, Economic, Social & Technological factors SWOT: strengths, weaknesses, opportunities and threats Competitor: identify main competitors and rank […]
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How to Plan a Digital Campaign (SMRW 2015)
Phase 1: Pre-launch Outline your objectives What do you want to achieve?: Build buzz, increase coverage, enable and expand client/customer/audience engagement. Identify and locate your Target Audience: Media, journalists, bloggers, digital influencers, audiences, customers, potential clients Identify digital platforms: Owned: Your website, corporate or other blogs. Bought: Advertising space etc. Earned: Social media platforms like […]
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How to write effective press releases
Get your story covered: tips for successful media relations Know your target Identify your target media, and get to know what they cover and how they tell it. Don’t send out a press release without thinking about where it’s going. If it’s not relevant to everyone on your list, then don’t send it to everyone. A […]
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Planning communications activities
Use these prompts for a communications plan template. To effectively communicate your cause, product or service, you need communications activities – such as publishing a survey or report, or holding a demonstration, a stunt, a meeting, a workshop or conference. It’s these activities that will involve the people who’s stories you can tell, and that will produce […]
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What makes news?
This resource was commissioned for the event, When Religion Makes the News, but it applies to anyone working in communications or PR. A story is newsworthy when one or more of the following apply: It is new It is novel It relates to famous people It is directly important to many people It involves conflict It […]
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Writing effective press releases
This resource was commissioned for the event, When Religion Makes the News, but it applies to anyone working in communications or PR. News releases fail because: They don’t contain news, are too specialised or too insignificant They are badly written They are too technical for the audience They are not accurately targeted The aim must be […]
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Target audience
This resource was commissioned for the event, When Religion Makes the News, but it applies to anyone working in communications or PR. Generating publicity is not an objective. Publicity is a means to an end, not an end in itself. Before you write any press release, you must have a clear idea in your mind of […]
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