This year the global influence market is estimated to be worth around $10 billion, with brands and businesses of all sizes increasingly turning to influencers to promote their products and spread their messages.
But there’s more to influence marketing than selling. Organisations are increasingly harnessing the power of influencers to ensure their news, messages and campaigns reach the right audiences. This two-hour course is a comprehensive introduction to the world of influence marketing, helping you understand how the process works, what to expect and how to get results from influence marketing.
Who is the course aimed at?
The course is suitable for PRs and comms professionals who would like to work with influencers on their campaigns, or freelancers or journalists who are interested in growing their niche and becoming an influencer themselves.
Who is the tutor?
Emma runs workshops on the effective use of social media for NUJ Training Wales. She heads up Cardiff University’s Centre for Community Journalism (C4CJ) and is also an influencer in her own right, running her own popular house renovation and interiors account on Instagram. A highly motivated journalist, she started her working life as a print journalist. Following a stint in radio she spent the best part of a decade making television programmes for the BBC. She is a non-stereotypical geek who loves fashion and technology.