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Course Details



March / 3 / Wed  @  10:00 am  -  March / 3 / Wed  @  1:00 pm




NUJ members resident in Wales £15.00
Members of other unions resident in Wales £20.00
Non-union members resident in Wales £30.00
Non-residents of Wales £50.00


NUJ Cymru Training Wales,
Email : [email protected]

Course summary

Good speeches matter. They can change the way we see the world around us. They can make us think, and act differently. Get them wrong and they can derail a business, or kill an idea stone dead. In this course we will learn from the best about how we can write speeches with impact and avoid common pitfalls and mistakes. We’ll cover effective storytelling, metaphor, humour and structure. This course also deals with how to present online, considering how zoom is changing our centuries-old approach to the art of a set-piece speech.

What the half day course will cover…

Speeches with impact

  • What makes a great speech?
  • How can we make any speech memorable?


Building blocks of a great speech

  • What do we do before we write?


Holding the room on zoom

  • Writing speeches and presentations for an online audience


Magic ingredients of great writing

  • Quick tips that can improve any text


Avoiding common mistakes

  • What are the pitfalls for writers and speakers to avoid?


Putting it all into practise

  • Writing assignment, feedback and Q&A

About the trainer

Matt worked as the Chief Special Adviser in the Welsh Government before starting his own communications consultancy, Words Matter Ltd. As the most senior adviser in Government, his job was to communicate complex and competing priorities internally for Ministers and the First Minister and shape external messaging for the media and stakeholders. During his career in politics Matt handled more crises than he cares to remember, working with senior politicians and officials to shape communications strategies. He continues to teach crisis communications, speechwriting, leadership techniques and media management to public sector leaders across the UK. As a trainer he leans heavily on his real-world experiences of working in a highly pressurised and political environment and works hard to ensure the courses have serious practical value to the participants.

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NUJ Training Cymru Wales