Not everyone has a business that includes products that we can turn into beautiful re-pinnable images. Some of us provide services — we may be journalists, writers, programme makers, producers, PR or communications agents, accountants, virtual assistants, copywriters, coaches, teachers, mentors, consultants, musicians, actors, instructors and other companies without physical products. Our products are the […]

Using WordPress.com for your journalism portfolio means you can have your own website in just a few hours. But to be as effective as possible, spend some time planning it first. 1. Why a website? To promote yourself online, building your LinkedIn network and getting active on social media are probably more important than creating […]

Providing the best content on the web is pointless if no one knows it’s there. Here’s an easy guide to getting started with search engine optimization (SEO) to make sure your pages appear high in search results. There’s a lot of confusion about search engine optimisation, often driven by expensive ‘consultants’ mystifying the process, and […]

Easily scanned web pages will make sure your content is read, and your visitors return. Here’s 10 tips for creating scannable pages. Few of your website’s visitors will read every word on a page, and most will decide in just a few seconds whether to read on or click away. So however great your content, […]

Books Web Style Guide: Basic Design Principles for Creating Web Sites Third edition of the classic text Writing for the Web (Chambers Desktop Guides) Easy-reading summary, yet covers much of what you need to know. A great place to start. The Yahoo! Style Guide: The Ultimate Sourcebook for Writing, Editing and Creating Content for the […]