Trainer – Matt Greenough
If you work in comms, then your organisation will have unique insights into your area of work – and these insights can be a brilliant way to engage with new audiences. TEDx offers a platform for these kinds of presentations, giving you the opportunity to showcase innovations or insights and get into the meat of a topic. It’s different to social media, and a much more engaging way to share your story, with the potential to go viral and reach millions of people.
There have been over 50,000 TEDx talks delivered at 10,000 different events all around the world since the program launched in 2009. Some of them are wildly popular, with millions of views, catapulting people into fame.
This session is designed for comms and PR professionals to give you an overview of the platform and the application process, as well as the tools you need to put together and deliver a successful TEDx talk. You’ll think about the whole process, from choosing the right person to present your talk to the best ways to engage your audience and hopefully go viral. We’ll also think about what the world of TED can teach us about other speeches and presentations.
About the trainer
Matt worked as the Chief Special Adviser in the Welsh Government before starting his own communications consultancy, Words Matter Ltd. As the most senior adviser in Government, his job was to communicate complex and competing priorities internally for Ministers and the First Minister and shape external messaging for the media and stakeholders. During his career in politics Matt handled more crises than he cares to remember, working with senior politicians and officials to shape communications strategies. He continues to teach crisis communications, speechwriting, leadership techniques and media management to public sector leaders across the UK. As a trainer he leans heavily on his real-world experiences of working in a highly pressurised and political environment and works hard to ensure the courses have serious practical value to the participants.