Strategic Communications with Simon Williams
Strategic communications are central to the success of businesses, charities, private and public organisations. Knowing how to deliver integrated and effective campaigns using social media, websites, email and print publications is now as essential as gaining traditional media coverage.
This half day course will guide you step-by-step through developing a communications strategy. We’ll cover everything from setting goals, understanding audiences and developing messages, to deciding channels, planning activities and measuring success. With many practical tips along the way, this strategic approach will mean your communications have the impact they need.
Learning outcomes
• Know how to create a practical and useful communications strategy for your business, organisation or campaign
• Be familiar with approaches to identifying and understanding audiences
• Understand how to craft impactful campaign messages
• Appreciate the range and relative merits of communications channels
• Be able to design activities and tactics to deliver your strategy
Other information
We have limited tickets to those not living or working in Wales
If you are a member of the NUJ and you have lost your job in the last six months, or if you are facing losing your job, you are entitled to two days of free training. Contact us for more details.