Trainer – Matt Greenough
There have been over 50,000 TEDx talks delivered at 10,000 different events all around the world since the program launched in 2009. Some of them are wildly popular, with millions of views, catapulting people into famine. But, others disappear without a trace. Often, just as much work is put into those that sink and swim. In this session we’ll consider if a TEDx talk is a good thing for you to consider, and what makes a successful TEDx talk. We will also think about what the world of TED can teach us about other speeches and presentations.
About the trainer
Matt worked as the Chief Special Adviser in the Welsh Government before starting his own communications consultancy, Words Matter Ltd. As the most senior adviser in Government, his job was to communicate complex and competing priorities internally for Ministers and the First Minister and shape external messaging for the media and stakeholders. During his career in politics Matt handled more crises than he cares to remember, working with senior politicians and officials to shape communications strategies. He continues to teach crisis communications, speechwriting, leadership techniques and media management to public sector leaders across the UK. As a trainer he leans heavily on his real-world experiences of working in a highly pressurised and political environment and works hard to ensure the courses have serious practical value to the participants.