Trainer – Dan Mason
What’s it about?
This practical one-hour online session explores the impact of AI on search engine optimisation and what – if anything – you need to do if you have a website.
While search continues to evolve at a rapid pace, many of the same principles still apply to the way search engines rank your website and content. We’ll start with a quick review of your website (or any website you choose), using simple tools to highlight improvements. Along the way we’ll dip into the importance of keywords, links, titles, site speed and image optimisation.
But AI is transforming the way people use search … and it’s important to understand how, why and what it means for your audience and your website.
The session is aimed at those with a website, but limited understanding of SEO and AI search strategies. You won’t be bombarded with technical jargon and the aim is to be as accessible as possible.
We’ll run over the core principles you still need to apply and spotlight the changes that will help future-proof your digital content.
What will I learn?
- How AI is reshaping search engines and audience behaviour.
- Key differences between traditional SEO and AI-driven search.
- Techniques for making your content search friendly.
- Practical free tools to help evaluate and flag up potential areas for improvement.
- Actionable steps you can apply immediately to boost visibility and accessibility.
Who’s it for?
Content creators with their own website or those involved in managing a website. This taster session is aimed at beginners. No previous experience of SEO or website management is required.
What equipment will I need?
A laptop computer, internet connection and access to Zoom.
Format
This is an online course, run on the Zoom platform. Please note our courses are not recorded. See our full terms and conditions at www.nujtrainingwales.org for more information about our booking procedures, cancellation policy and more.