Course Details

Writing for the web

This one-day course will help you create shareable, engaging content that’s easily read, highly accessible and gets found by the right audience.

You’ll leave knowing how to make sure your pages appear high in search engine results, how to develop a content strategy so you’ll always write with purpose, and how to produce pages that keep your visitors reading, and coming back for more.

Who’s it for?

New journalists developing their skills, established journalists moving from print or broadcast to web, and communications professionals responsible for content management and producing online copy.

What will I learn?

By the end of the day, you will:

  • Know how people read and find information online
  • Understand your audience, and be able to provide the content and experience they’re after
  • Know how search engines work, and how to use search engine optimisation (SEO) to get your pages to the top of Google
  • Write and produce web pages that are scannable, concise, accessible and sticky
  • Appreciate the importance of headlines, standfirsts and crossheads, and know how to write them

Course Trainer

Simon Williams

Simon Williams

Simon Williams runs the Writing for the Web and Build your own Website courses. Simon teaches digital and campaign communications at Cardiff University’s School of Journalism, and is a freelance journalist specialising in environment and outdoor activities. With nearly 20 years experience of online editing, design and development, and 8 years as communications manager for Friends of the Earth Cymru, Simon now provides communications strategy consultancy and training. Find out more at

Upcoming Events

December / 2 / Wed

SOLD OUT! Shoot & Edit video on your iPhone/ iPad


December / 9 / Wed

Virtual Town Hall meeting: News Recovery Plan for Wales


December / 11 / Fri

Audio editing with Audacity


More Courses>