Tutor: Joni Alexander
Learn how to use the web as a ‘super user’. No HTML code required
This workshop puts into practice the skills needed to research, report, distribute and market content through social media. Searching on the web will yield better results. RSS feeds will make you more efficient. Smart phones and their apps will hold new possibilities.
Content:
The day is made up of input and exercises to guide participants through the social media jungle. Participants will learn what’s out there: Google, Twitter, Facebook, WordPress, Flickr, YouTube and LinkedIn but we’ll be focusing on skillfully using Twitter, advanced Google tools and Facebook to search for stories, monitor sources and competitors, effectively engage in online communities, and use multimedia to enhance content. You’ll be developing strategies for using social media for work purposes as distinct from personal use.
Who should attend:
Anyone who wants to improve their understanding of and more effectively use social media to produce better media content and increase their network.
Qualifications:
Participants will need basic computer and web skills and should be at least signed up and using social media platforms, such as Twitter and Facebook.
Equipment
- PCs are provided in the training room
- Participants should bring a text-enabled mobile phone, preferably a ‘smart phone’ if possible (not imperative but useful for you)
Pre-course work:
- Participants should prepare before the workshop:
- a story idea needing further research
- a 120-character microblog (unpublished)
- a 160-character biography (published or unpublished)
- a square photo or graphic of yourself or your brand for use across social platforms
Expected learning outcomes
Participants will be able to:
- search the web and social networks effectively
- understand RSS and use it to publish, monitor and curate
- develop a social media presence
- update and network using Twitter and LinkedIn
- manage a Facebook page
- integrate and embed multi and social media
- use social media on mobile phones
To book your place:
- Please email Anna Miller, the Project Coordinator, on trainingwales1@nuj.org.uk to request a place on the course.
- Don’t forget to include your NUJ (or other union) membership number to qualify for the £25 course fees.
- Your place on the course won’t be confirmed until payment is received.
- We have a cancellation policy of 48 hours (before start of course) after which time fees cannot be refunded.
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