11 May 2012 until 12 May 2012, 9:45 AM - 4:30 PM
Location: Cardiff Central Library, 5th Floor IT suite
Trainer: Simon Williams
Course fees:
- Union members: £25 per day
- Non-union 3rd sector: £50 per day
- Public: £100 per day
Writing for the web is a two day course. Maximum benefit is gained from attending both days, but either day may be taken alone.
Writing for the Web: Day One
Focusing on the skills needed to create content that is easily read and highly accessible, this course will help you write clear and concise copy for the web.
You’ll leave with a better understanding of how to make your words work on a web page, and how to optimize content to ensure your pages appear high in search engine results.
Expected learning outcomes
You will:
- Better understand web audiences, and how users read and find information online
- Recognise, understand and use best practice in writing for the web
- Be able to use a content management system (CMS)
- Have an awareness and understanding of how search engines work, and know how to create content with excellent search engine optimization (SEO)
- Write in a keyword-rich style, and ensure the keywords are appropriate to the targeted audience and type of content
- Be able to create content that is highly accessible to all users
Writing for the Web: Day Two
This course will give you more confidence and knowledge about the technology and tools essential for online journalism and communications.
Although you will set up your own blog, this is more than a ‘getting started with blogging’ course. You’ll also work with images, gain an understanding of HTML, learn how to best use RSS and Google Alerts, and how to use search engines more effectively.
What you need:
Ideally you will have attended day one or a previous writing for the web course (e.g. the one we ran in November 2011) but this is not imperative if you can only attend this second day.
Expected learning outcomes
You will:
- Be introduced to a range of online tools, including RSS and Google Alerts
- Know how to set up your own blog using WordPress.com
- Be able to change the design of your blog, and add functionality such as integrating it with Twitter, Facebook and Flickr
- Be able to use basic HTML mark-up, such as text formatting instructions, bullet list code, and links
- Know how to use images online, and understand the basic of preparing them in Photoshop
- Have an understanding of best practice in web design, navigation and information architecture
To book your place:
- Please email Anna Miller, the Project Coordinator, on trainingwales1@nuj.org.uk to request a place on the course.
- Don’t forget to include your NUJ (or other union) membership number to qualify for the £25 course fees.
- Your place on the course won’t be confirmed until payment is received.
- State whether you’d like to do the course in Cardiff or Swansea. If we do not have enough candidates to run the course in both locations we will relocate to one location two weeks before start of course.
- Please note that we have a cancellation policy of 3 working days (before start of course) after which time fees cannot be refunded. This is so that places can be filled and as many as people as possible get the opportunity to take up these courses.
NB Only members living and working in Wales are eligible to apply for these courses.
11 May 2012 until 12 May 2012
9:45 AM - 4:30 PM
Location: Cardiff Central Library, 5th Floor IT suite
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