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Course Details

How to Run a Successful Social Media Campaign

What’s it about?

If you are fundraising, promoting an event, appealing for volunteers or highlighting an important community issue, social media provides a powerful means of getting your message across. This one-day workshop will take you step-by-step through including social media in your next successful campaign.

 Who’s it for?

This workshop is aimed at those with experience of using social media but who feel they haven’t exploited its full potential. It’s especially useful for those in the not-for-profit and local government sectors, who want to try new ways to grow their influence on a limited budget. Please note: this workshop is not designed for professional marketeers or experienced online community managers.

What will I learn?

• The day will follow three simple steps: Plan it, Do it, Review it …

Plan it

• How to establish a foundation for social media engagement

• How to identify the right social media channel for the right message

• How to establish the objectives, branding and key messages for your campaign

• How to plan and schedule engaging content for your campaign

Do it

• How to manage your social media updates across Facebook, Twitter and other social platforms

• How to monitor activity and respond to community reaction

• How to be ready for any negative feedback

• How to maintain momentum beyond the official end of the campaign

Review it

• How to measure the results of your campaign using simple tools and metrics

What will I need to bring?

Computers will be available for use in our training room.

We are offering two free training days to NUJ members who have been made redundant within the last 6 months.

Cancellation period:  2 weeks before the start of the course after which time payments cannot be reimbursed.

Course Trainer

Dan Mason

Dan Mason

Dan Mason is a journalist, media consultant and trainer, specialising in digital communication and social media (Dan Mason Media). Prior to starting his training company, Dan worked extensively in the UK regional press and was the award-winning editor of daily newspapers including the Coventry Evening Telegraph and Birmingham Post. He was also managing director of Coventry Newspapers and a managing editor for Newsquest in London. Over the past five years, he has trained managers, journalists and communications professionals all over the developing world as well as in the UK.

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